CNN’s already-dismal prime time ratings dropped 26% in April compared to the same month last year, according to Forbes. The network’s total prime time audience was well under a million viewers at 767,000, while competitors MSNBC and Fox News more than doubled that figure at 1.66 million and 2.395 million viewers respectively.
April ranks as CNN’s lowest-rated month among total viewers in nearly four years, since October 2015. CNN’s Cuomo Primetime, which has been the network’s highest-rated hour, drew a total audience of 917,000 viewers in April, the show’s worst-ever performance.
Among viewers 25-54, the demographic most coveted by national advertisers, the falloff for CNN was even more stark: down 41 percent. CNN drew 198,000 viewers in the demo, behind MSNBC (255,000) and Fox News (389,000). All three networks saw year-over-year declines in April, with MSNBC down 36% and FNC down 19%. –Forbes
Of the prime time cable news shows, Hannity on Fox News came in first with a total audience of 3.086 million. Tucker Carlson Tonight came in second at 2.834 million, while MSNBC‘s The Rachel Maddow Show came in third at 2.63 million.
CNN didn’t have a single show that finished among the top five, while their top-rated hour, Cuomo Primetime, finished in 26th place according to the report.
According to Nielsen, Fox is now the most-watched cable news network in prime time for 208 consecutive months.
Broken down by hour between Fox News, CNN and MSNBC, Adweek reported the following on Tuesday: