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NCAA Breaks With Tradition, Says It Will Allow Some Student Athletes To Profit

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NCAA Breaks With Tradition, Says It Will Allow Some Student Athletes To Profit

In a startling shift for the NCAA, which has been rocked by lawsuits and athlete strikes in recent years, the top decision making body at the association has decided to start the process to allow student-athletes to profit from their name, image and likeness, CNBC reports.

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The NCAA’s governing board directed its three competition divisions to immediately consider changing the rules governing such benefits for athletes, and to make all such changes no later than January 2021, after a unanimous vote on Tuesday

It has long been argued that the athletes put themselves at risk of injury to help bring in what amounts to hundreds of millions in profits for some franchises, and should therefore receive a slice of the take. However, this decision will likely stop short of paying all athletes. Only those athletes who receive endorsement details will profit.

The board said the change would help “provide the best possible experience for college athletes, and that it represents an “extension of the numerous steps NCAA members have taken to improve support for student athletes.”

“We must embrace change to provide the best possible experience for college athletes,” Board of Governors chairman and president of Ohio State University Michael V. Drake said in a statement. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

Allowing student-athletes to earn money from their positions, or even paying them, has long been opposed by the NCAA. But the agency is beginning to change its view following the passage of a California law that makes it easier for student-athletes in the state to accept endorsement deals. Congress has also expressed more openness to protecting student-athletes right to earn a living.


Tyler Durden

Tue, 10/29/2019 – 14:36

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Source: zerohedge.com

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